A real estate agent website built around your neighborhoods
Buyers and sellers want an agent who knows their part of town. PressUp builds your site around you and your neighborhoods, with a clear way for each of them to get in touch.
What PressUp can put on your site
What a real estate agent website needs
It's a starting point, not a template: ask for more in the chat, and change any of it later.
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1
About you
Your experience, your brokerage and why clients choose you, with your own photo. Give PressUp your license number and the brokerage details your state requires, in your words, and it places them where you ask.
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2
Neighborhoods you know
Local knowledge is why people hire an agent. Describe each area you serve, the kinds of homes, the parks and shops, the commute, and PressUp gives each neighborhood a section or its own page.
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3
Buying and selling
How you help buyers find and win a home, and how you help sellers price, prepare and market theirs. People choose the agent whose plan they understand, so PressUp sets it out step by step.
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4
Featured listings
Show the homes you're selling, with photos you have the right to use and the details you give in the chat. Listings aren't pulled from the MLS, so link to your brokerage's search for the rest.
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5
Client reviews
Past clients are your best salespeople. Ask them for a review by email from your PressUp dashboard; whatever they choose to make public appears on your site, with an optional link for reviewing you on Google.
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6
Buyer and seller enquiries
Separate forms for buyers and sellers, plus a "what's my home worth" request you answer with your own pricing. Each one lands in your inbox and your email, so you can reply while the person is still deciding.
How it works
From a few sentences to a live website
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Describe your business
Say what you do and where, in your own words. Add screenshots of sites you like, if you have some in mind.
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Get a site made for it
PressUp plans the pages, writes the words and designs a look that suits your business. It usually takes a few minutes.
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Change it by asking, then publish
“Add a service.” “Make it feel more premium.” Ask in plain words, undo anything, and publish when you're happy.
Getting found
How people find a real estate agent
People search for "real estate agent near me" or "realtor" with a neighborhood, and check agents on Zillow and Realtor.com before they call. Your own site is where they see how you work and what you know.
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A page for each neighborhood
Searches often name the neighborhood, not just the city. A page for each area you really know, with what it is like to live there, helps people looking there find you and shows your local knowledge.
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Guides for buyers and sellers
First-time buyers search for how buying works, and sellers search for how to prepare a home. A guide page for each, in your words, answers those searches and leads to your enquiry forms.
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Zillow, Realtor.com and Google
Keep your Zillow, Realtor.com and Google Business Profile details the same as your site, and link back to it from each. Ask your clients to review you on Google as well as on your site.
Every PressUp site comes with the basics search engines look for: a title and description for each page, your business details in a form Google can read, a sitemap, pages that load fast on phones, and Bing told about your changes when you publish.
Questions
Questions about a real estate agent website
What should a real estate agent website include?
An introduction to you and your brokerage, the neighborhoods you know, how you help buyers and sellers, featured listings, reviews, and forms for buyers, sellers and home value requests. PressUp includes these from the start and adds more when you ask, like a page for families relocating to your city.
Do I need my own site if my brokerage gives me a page?
A brokerage profile helps, but it looks like every other agent's and stays with the brokerage if you move. Your own site tells your story, shows the neighborhoods you know and collects enquiries in your own inbox. Check your brokerage's rules on agent websites first.
Can my site show MLS listings?
Not automatically: PressUp doesn't connect to MLS or IDX listing feeds. You can add featured listings by hand in the chat, with photos you have the right to use, and take them down when they sell. For a full home search, link to your brokerage's site or the search tool you already use.
What notices does a real estate website need?
It depends on your state and your brokerage. Many agents show their brokerage name, their license number and an Equal Housing Opportunity notice. Check your state's rules and ask your broker, then write the wording, and PressUp adds it where you want it, such as the footer of every page.
How much does a real estate agent website cost with PressUp?
Building it is free, with no card: your site on a pressup.site address, with hosting and 20 credits to change it by chat. Pro, at $29 a month, adds your own domain, 200 credits a month and as many sites as you like.
Can I use my own domain?
Yes, on Pro. Connect a domain you already have, or find and buy one through PressUp, and PressUp points it at your site and sets up its security certificate.
How do I change the site later?
Ask in plain words in the chat, like "add a new service" or "change my phone number". PressUp makes the change, you look it over, and you can undo anything. Publish when you're happy.
Start free
Describe your business and see your site before you sign up. Your first site is free, with 20 credits to change it by chat.