An accounting firm website clients can trust with their numbers
People pick an accountant they feel they can trust with their money. PressUp sets out your services, fees and credentials clearly, and makes asking for a first appointment simple.
What PressUp can put on your site
What an accounting firm website needs
It's a starting point, not a template: ask for more in the chat, and change any of it later.
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Services
Tax returns, bookkeeping, payroll, help with IRS letters and planning, each described in plain words so people can tell which one they need. Ask for a separate page for any service you want to be found for.
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Who you help
Individuals, freelancers, landlords or small businesses in one industry. When people see clients like them named, they know you understand their books, so PressUp names them in your headline and pages.
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3
Fees up front
Many people put off calling because they fear the bill. List a starting price for a personal return, monthly bookkeeping packages or an hourly rate, and PressUp lays them out as a clear price list.
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4
Your credentials
CPA license, enrolled agent status, years in practice and the associations you belong to, in your own words. These are how clients judge whether you can handle their situation, so PressUp keeps them easy to find.
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What to bring
PressUp adds a list of the forms and papers clients should bring or send, so first appointments go faster. The site's forms don't take files, so link to the secure portal you already use for documents.
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Appointment requests
A form to ask for a meeting in person, by phone or online, which goes to your inbox and your email. Or embed your Calendly, Acuity Scheduling or Setmore calendar so clients pick a time themselves.
How it works
From a few sentences to a live website
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Describe your business
Say what you do and where, in your own words. Add screenshots of sites you like, if you have some in mind.
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Get a site made for it
PressUp plans the pages, writes the words and designs a look that suits your business. It usually takes a few minutes.
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Change it by asking, then publish
“Add a service.” “Make it feel more premium.” Ask in plain words, undo anything, and publish when you're happy.
Getting found
How people find an accountant
Searches like "CPA near me", "tax preparer" with a town or "small business accountant" pick up as filing deadlines approach. A site built around your services helps you appear in them and turns a worried search into an appointment request.
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Separate pages for separate services
Tax preparation, bookkeeping, payroll and help with IRS letters are different searches. PressUp can give each its own page when you ask, written for the people who need that service.
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Pages for the clients you know
Contractors, restaurants and rental property owners each have their own tax questions. A page per client type you serve answers them and helps those owners find an accountant who knows their industry.
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Tax directories and Google
Clients check your Google Business Profile and directories such as NAEA's Find a Tax Expert or your state CPA society's. Keep your details the same everywhere, and link each listing to your site.
Every PressUp site comes with the basics search engines look for: a title and description for each page, your business details in a form Google can read, a sitemap, pages that load fast on phones, and Bing told about your changes when you publish.
Questions
Questions about an accounting firm website
Do I need a website for my accounting firm?
Referrals bring many clients, and many of them look you up before they call. A site with your services, fees, credentials and a way to ask for an appointment backs up the recommendation, and it keeps taking requests in tax season, when you have no time for the phone.
What should an accountant's website include?
The services you offer and who you serve, a sense of your fees, your credentials, what to bring to a first meeting, your hours, tax season hours included, and a way to ask for an appointment. Your site starts with these. Ask for anything else, like a page on answering IRS letters.
Can clients send me their tax documents through the site?
No. PressUp's forms take contact details and a message, not files, and they are no place for Social Security or account numbers. Keep using the secure portal or file sharing you already have for documents, and ask PressUp to link to it from your site.
Can I change my hours for tax season?
Yes. Type something like "show our extended hours from February through April" or "add a note that we file extensions", and PressUp updates your site. When the season is over, ask for your regular hours back.
How much does an accounting firm website cost with PressUp?
Building it is free, with no card: your site on a pressup.site address, with hosting and 20 credits to change it by chat. Pro, at $29 a month, adds your own domain, 200 credits a month and as many sites as you like.
Can I use my own domain?
Yes, on Pro. Connect a domain you already have, or find and buy one through PressUp, and PressUp points it at your site and sets up its security certificate.
How do I change the site later?
Ask in plain words in the chat, like "add a new service" or "change my phone number". PressUp makes the change, you look it over, and you can undo anything. Publish when you're happy.
Start free
Describe your business and see your site before you sign up. Your first site is free, with 20 credits to change it by chat.