Food and drink Home-basedSide hustleCreative

How to start a home bakery business in Taranaki

Everything you need: what it costs, what you can make, what Taranaki asks for, and every step from your first idea to your tenth customer.

Start this business with PressUp

Checked October 2026 In New Zealand dollars 12-minute read

The prices and costs in this guide are estimates for New Zealand: researched US figures converted to New Zealand dollars by price levels. Registration fees and taxes are New Zealand's own.

To startNZ$990–3.3kLean to full setup

Per monthNZ$2.8k–8.2kOnce established

Profit margin60–70%After ingredients, packaging and card fees

First customer1–8 weeksFrom today

DifficultyLearn the rules, then it's baking

From homeYesOr you go to them

01Is it right for you?

A good fit if you love baking and want to start from home

Many places let you sell baked goods made in your home kitchen, so you can start without renting a commercial kitchen. Begin with orders from friends and neighbors, then grow into custom cakes, markets and holiday rushes. What you may sell, and where, depends on the rules in Taranaki.

You'll like it if

You already bake for friends and family
You want to start from home with little money
You enjoy decorating and creative orders
You're organized with orders and deadlines

Think twice if

You want to sell foods that need a fridge, like cheesecake
You can't give up evenings before weekends and holidays
Long hours on your feet in a warm kitchen are hard for you
You want to sell to stores and cafes right away

02What it costs

From NZ$990 to start

Start lean with the essentials and upgrade as customers come, or set up fully from day one.

Total to startNZ$990

What	Cost
Mixer, pans and decorating toolsA stand mixer, sheet pans, a scale, racks and piping tools	NZ$480
Second ovenA countertop convection oven for busy weeks	NZ$0
Boxes and labelsCake and cupcake boxes, labels and a label printer	NZ$80
Registering your businessFree as a sole trader; more to form a company	NZ$0
Food permit and trainingA food handler course, plus registration or inspection where required	NZ$20
Product liability insuranceFirst year	NZ$410
Total	NZ$990

Once you're running: about NZ$55 a month, plus about 33% of what you earn. Insurance and your permit renewal spread over the year, plus ingredients, packaging and card fees for each order.

03What you can make

Work out your own numbers

Move the sliders to match your plans. The chart shows a first year that builds up as word gets around.

Average price per order NZ$70 NZ$18NZ$440

Orders a week 10 140

Monthly costs NZ$55 NZ$0NZ$220

Typical in Taranaki: NZ$35–NZ$220 per order, 3–20 orders a week once established.

Revenue a month—

Profit a month—

Pays back in—

Your first yearTotal: —

Money inCosts

Side hustleNZ$550–1.7k

3–8 orders a week

Full-time, on your ownNZ$2.8k–5k

15–25 orders a week, plus markets

GrowingNZ$5.5k–8.2k

A rented kitchen, a helper or wholesale

04Step by step

12 steps to your first customers

Each step says what it costs and how long it takes. Most owners get through them in a few weeks.

1
Learn the home food rules
1–2 days Free

Before you bake to sell, read the rules where you live. They say which foods you may sell from home, where you may sell them, how to label them, and whether you need to register.
- Foods you may sell
- Where and how you may sell
- Label wording and any sales limit
2
Choose your name
1 day Free

Pick a name that's warm and easy to remember. Make sure no one in Taranaki has it.
- 3–5 name ideas
- Check no one else uses it
- Check the domain
Get name ideas for your businessFind a name
3
Register your business in Taranaki
1 day to 2 weeks NZ$0–NZ$148

Most owners start as a sole trader; registering a company with the Companies Office keeps business debts separate.
- Start as a sole trader: free
- Register a company: NZ$148.05
4
Get your IRD number
1–5 days Free

Your business's tax number from Inland Revenue, for taxes and banking.
- Register with Inland Revenue
- Open a business bank account
5
Get your food permit and training
1 day to 2 months Up to NZ$750

Some places need nothing more. Others ask for a food safety course, a registration, or an inspection of your home kitchen, which can take weeks. Apply early.
- Food handler course
- Registration or permit
- Kitchen inspection, if required
6
Sort out GST
1–3 days Free

You must register for GST once your sales pass NZ$60,000 a year. The rate is 15%.
- Know when to register for GST
- Keep records of income and costs
- Set money aside for income tax
7
Get insured
1–2 days Quotes are free

Insurance protects you if something goes wrong on a job. Get quotes from two or three insurers.
- Product liability
- General liability
8
Equip your kitchen
1 week NZ$550–1.7k

You probably own most of what you need. Add a good mixer, more pans, boxes and labels; a second oven can wait until you're busy.
- Stand mixer and pans
- Boxes and labels
- Decorating tools
9
Set your prices
1 day Free

Price each item from its ingredients, packaging and your time, not just what the store charges. See the prices below.
- Cost out every recipe
- A small, focused menu
- A notice period for custom orders
10
Put your business online
1 day Included

A site with your menu, photos, pickup times and an order form saves you hours of messages.
- Website with your menu
- Order form
- Google Business Profile
Describe your business and PressUp builds your websiteBuild your website
11
Get your first 10 customers
1–3 weeks Free

Friends, coworkers and neighbors first, then local groups, a market table and reviews.
- Photos of your best bakes
- Neighborhood groups
- Ask every customer for a review
Ask your customers for reviews by email with PressUpSee how
12
Keep track as you grow
Ongoing Included

Know who ordered what, when it's due, and who's coming back for the next birthday.
- Customer list
- Order dates
- Repeat orders
Keep your customers and invoices in one place with PressUpSee how

05Licenses in TKI

What Taranaki asks for

Registering, taxes, and what this business needs. Check the details with each authority: rules change.

Start as a sole trader

There's nothing to register: you tell Inland Revenue you're working for yourself.

Inland RevenueFree

Register a company

Reserving the company name and incorporating, including GST. A company also files a yearly annual return, for a fee.

Companies OfficeNZ$148.05once

IRD number

Your business's tax number, for banking and taxes.

Inland RevenueFree

Food labels

Label what you sell with its name, ingredients and allergens. Many places also want a line saying it was made in a home kitchen.

Your food safety authorityVaries

Register a food plan or program

Most food businesses register a food control plan or national program with their council or MPI. MPI's My Food Rules tool tells you which.

Your local council or MPIVaries

06Equipment

What to buy first

Buy the "must haves" to start. Add the rest when customers pay for them.

Stand mixer4.5 to 5 quart

NZ$380–NZ$520Must have

Half sheet pansFour to start, or a case of twelve

NZ$45–NZ$75Must have

Digital scaleWeigh, don't scoop, for the same bake every time

NZ$20–NZ$50Must have

Cooling racksTwo or more

NZ$15–NZ$45Must have

Turntable and piping toolsFor cakes and cupcakes

NZ$20–NZ$140Must have

Bakery boxesA hundred, plain or with a window

NZ$50–NZ$150Must have

Food labelsA roll of 500

NZ$14–NZ$18Must have

Label printerPrints ingredient labels in seconds

NZ$170–NZ$240Later

Countertop convection ovenA second oven for busy weeks

NZ$320–NZ$480Later

07Pricing

3 packages that sell

Simple choices make it easy to say yes. Most customers pick the middle one.

Sourdough loaf

NZ$16 per item · Baked fresh for pickup

Long, slow ferment
Plain or flavored
Order by midweek

Dozen cupcakes

NZ$45 per item · Order a few days ahead

Twelve frosted cupcakes
Your choice of flavor
Boxed and labeled

Celebration cake

NZ$120 per item · Order two weeks ahead

Layered cake
Custom colors and message
Boxed for pickup

Custom celebration cake prices in TaranakiTypical: NZ$60–NZ$220

Average NZ$120

NZ$0NZ$75NZ$150NZ$220NZ$290

08First customers

How to get your first customers

You don't need an ad budget. These work for new owners almost everywhere.

Farmers markets

A market table puts your bakes in front of hundreds of people each weekend.

Low cost

Photos on social media

Bakes sell on looks. Post every order, with a link to order.

Free

Neighborhood groups

Nextdoor and local Facebook groups bring your first orders.

Free

Order online

A site with your menu, order form and pickup times saves you hours of messages.

With a PressUp website

Reviews

Ask every customer. Good reviews make custom cake orders much easier to win.

With PressUp Reviews

Holidays and birthdays

Take preorders before holidays, and remind past customers before birthdays.

Repeat income

09Your first 30 days

A month from now, you could be open

Week 1

Learn the rules

Read Taranaki's home food rules
Take a food handler course
Design your label

Week 2

Set up

Choose your name
Register your business
Get insurance quotes

Week 3

Go live

Website with your menu
Photos of your best bakes
Set your prices

Week 4

First customers

Aim for 10 orders
Ask for reviews
Book a market table

10Questions

Common questions

Can I sell baked goods from home in Taranaki?

In many places, yes, within limits. US states each set their own cottage food rules, and other countries ask you to register your home kitchen as a food business. Check Taranaki's rules before your first sale.

Which bakes are usually allowed?

Breads, cookies, cakes and other baked goods that keep at room temperature are the most widely allowed. Cheesecake, cream fillings and custards usually aren't, because they need a fridge.

Can I sell online or ship?

It depends on where you live. Some US states allow website and mail orders, some ask you to deliver online orders yourself, and a few don't allow online sales at all.

Is there a limit on how much I can sell?

Some places cap yearly sales from a home kitchen, and the limits differ widely. If you outgrow yours, renting a commercial kitchen is the usual next step.

Do I need insurance?

It's often not required, but product liability insurance protects you if a customer gets sick or has an allergic reaction. Some markets ask for it.

Costs and earnings are estimates from the sources below, checked October 2026. Fees and rules change: confirm with the authorities named in this guide. This guide is general information, not legal, tax or financial advice.

Sources