Small business ideas
Ireland
Wexford
Mobile dog grooming

Pets CertificationRepeat customersFlexible hours

How to start a mobile dog grooming business in Wexford

Everything you need: what it costs, what you can make, what Wexford asks for, and every step from your first idea to your tenth customer.

Start this business with PressUp

Checked October 2026 In euros 12-minute read

The prices and costs in this guide are estimates for Ireland: researched US figures converted to euros by price levels. Registration fees and taxes are Ireland's own.

To start€17k–83kLean to full setup

Per month€4.3k–13kOnce established

Profit margin55–75%After the vehicle payment, fuel and supplies

First customer2–6 weeksFrom today

DifficultyGrooming skills take months to learn

From homeYesOr you go to them

01Is it right for you?

A good fit if you're skilled with dogs and want your own salon on wheels

Mobile grooming brings the salon to the client: one dog at a time, no cages and no car ride. It needs real grooming skill and a well-equipped vehicle, and happy clients book again on a regular schedule.

You'll like it if

You already groom dogs, or want to learn properly
You like calm, one-on-one work with animals
You want to set your own schedule
You're comfortable driving and parking a large vehicle

Think twice if

Lifting heavy dogs and standing all day is hard for you
You want to start next week with no training
You'd rather not take on a large vehicle loan
Wet, hairy work isn't for you

02What it costs

From €17,099 to start

Start lean with the essentials and upgrade as customers come, or set up fully from day one.

Total to start€17,099

What	Cost
Grooming trailer or vanA new trailer you tow, or a pre-owned turnkey van	€14,600
Grooming courseA certificate course; skip it if you already groom professionally	€1,800
Clippers and combsOne or two professional clippers and attachment combs	€180
Registering your businessFree as a sole trader; more to form a company	€0
High-velocity dryerIf your vehicle doesn't come with one	€230
InsuranceFirst year of groomer liability; commercial auto if you drive a van	€280
Booking and billing appScheduling, reminders and invoices for the first three months	€0
Cards and flyersBusiness cards and flyers for vets and neighborhoods	€9
Total	€17,099

Once you're running: about €1,300 a month, plus about 10% of what you earn. Vehicle payment, insurance, phone and booking software every month, plus shampoo, fuel and card fees for each dog.

03What you can make

Work out your own numbers

Move the sliders to match your plans. The chart shows a first year that builds up as word gets around.

Average price per dog €100 €40€320

Dogs a week 25 140

Monthly costs €1,300 €0€5,200

Typical in Wexford: €75–€160 per dog, 10–30 dogs a week once established.

Revenue a month—

Profit a month—

Pays back in—

Your first yearTotal: —

Money inCosts

Part-time€1.3k–2.6k

Two or three days a week, about 10 dogs

Full-time, on your own€4.3k–7.8k

Four to six dogs a day, five days a week

With a second vehicle€7.8k–13k

A hired groomer in a second van or trailer

04Step by step

12 steps to your first customers

Each step says what it costs and how long it takes. Most owners get through them in a few weeks.

1
Learn to groom safely
3–6 months €1.8k–3k

If you're new, take a grooming course and practice under an experienced groomer. Handling, nail trims and breed cuts all take time to learn.
- A certificate course
- Practice in a salon if you can
- Learn to handle nervous dogs
2
Check the demand near you
2–3 days Free

See how many mobile groomers serve your area, how far ahead they're booked and what they charge.
- Search "mobile dog grooming near me"
- Note 5 groomers and their prices
- Ask local dog owners how long they wait
3
Choose your name
1 day Free

Pick a name that's easy to read on the side of a van. Make sure no one in Wexford already uses it.
- 3–5 name ideas
- Check no one else uses it
- Check the domain
Get name ideas for your businessFind a name
4
Register your business in Wexford
1 day to 2 weeks €0–€50

Most owners start as a sole trader with Revenue, and register a business name if they trade under another name; a company with the CRO keeps business debts separate.
- Register as a sole trader: free
- Register your business name: €20
- Form a company: €50
5
Get your Tax Reference Number (TRN)
1–5 days Free

Your business's tax number from Revenue, for taxes and banking.
- Register with Revenue
- Open a business bank account
6
Sort out VAT
1–3 days Free

You must register for VAT once your sales pass €42,500 a year. The rate is 23%.
- Know when to register for VAT
- Keep records of income and costs
- Set money aside for income tax
7
Get your vehicle
2–12 weeks €15k–107k

A trailer costs far less if you already have a vehicle that can tow it. A turnkey van is easier to park and set up. Both need water, power and a tub.
- Trailer or van
- Water and wastewater tanks
- Generator or battery power
8
Get insured
1–2 days Quotes are free

Insurance protects you if something goes wrong on a job. Get quotes from two or three insurers.
- General liability
- Care of pets in your custody
- Commercial auto
- Equipment cover
9
Buy your tools
1 week €410–760

Start with a good clipper, combs, shears, brushes and a dryer. Add more blades and specialty tools as your client list grows.
- Clipper and attachment combs
- Shears and brushes
- Dryer, shampoo and towels
10
Set your prices
1 day Free

Price by size and coat, with charges for matting and extra time. Clients who rebook every few weeks get the best rate. See the prices below.
- Bath, full groom and nails
- Size and coat charges
- A rebooking schedule
11
Put your business online
1 day Included

Clients want to see your work, your prices and your next opening. Let them book online so you can groom while the calendar fills.
- Website with before-and-after photos
- Online booking
- Google Business Profile
Describe your business and PressUp builds your websiteBuild your website
12
Get your first regulars
2–6 weeks Up to €170

Your vehicle is a moving billboard. Friends, neighbors, vets and dog groups bring the first clients; book their next visit before you leave.
- Vets, trainers and dog walkers
- Neighborhood groups
- Ask every client for a review
Ask your customers for reviews by email with PressUpSee how

05Licenses in WX

What Wexford asks for

Registering, taxes, and what this business needs. Check the details with each authority: rules change.

Register as a sole trader

You register for Income Tax through myAccount or ROS.

RevenueFree

Register your business name

Filing online on CORE. Paper filing costs more. Register within one month of starting to use the name.

Companies Registration Office€20once

Form a company

Form A1, filed online on CORE. Reserving the name first is optional and costs extra.

Companies Registration Office€50once

Tax Reference Number (TRN)

Your business's tax number, for banking and taxes.

RevenueFree

Wastewater disposal

Dirty bathwater can't go down a storm drain. Empty your tank where your area allows, such as a sewer connection or dump station.

Your city or local councilVaries

Parking and home-business rules

Check where you may park and work, and whether you can keep a grooming vehicle at home.

Your city or countyVaries

06Equipment

What to buy first

Buy the "must haves" to start. Add the rest when customers pay for them.

Grooming trailerTub, table and power; needs a tow vehicle

€14,600–€17,200Later

Grooming van, pre-ownedTurnkey and ready to work

€76,600–€106,800Later

Professional clipperCorded or cordless, detachable blades

€150–€250Must have

Attachment comb setSnap-on guards for different lengths

€30–€45Must have

High-velocity dryerProfessional, multi-speed

€230–€300Must have

Folding grooming tableFor grooming inside clients' homes

€60Later

07Pricing

3 packages that sell

Simple choices make it easy to say yes. Most customers pick the middle one.

Bath and tidy

€80 per visit · About 1 hour

Bath and blow-dry
Brush-out
Nails and ears

Full groom

€110 per visit · About 1.5–2 hours

Everything in the bath
Haircut or breed trim
Teeth brushing

Nail trim

€25 per visit · 15 minutes

Nails trimmed or filed
Paw pads checked

Mobile full groom prices in WexfordTypical: €85–€160

Average €110

€0€55€110€160€210

08First customers

How to get your first customers

You don't need an ad budget. These work for new owners almost everywhere.

Google Business Profile

Owners search "mobile groomer near me". Photos of your vehicle and your work make the profile sell.

Free

Before and after photos

Post every groom, with the owner's permission. Fluffy afters are your best ad.

Free

Vets, trainers and walkers

They're asked for groomer tips every week. Leave cards and refer clients back.

Partnership

Reviews

Ask every happy owner. New clients pick the groomer with the most recent good reviews.

With PressUp Reviews

Rebook before you leave

Book each client's next visit before you leave. A full calendar of regulars is the whole business.

With PressUp bookings

09Your first 30 days

A month from now, you could be open

Week 1

Set up

Choose your name
Register your business
Get insurance quotes

Week 2

Get equipped

Choose a trailer or van
Buy clippers, combs and a dryer
Practice on friends' dogs

Week 3

Go live

Website with booking
Google Business Profile
Set your prices

Week 4

First clients

Aim for 15 dogs
Book every client's next visit
Ask for reviews

10Questions

Common questions

Do I need a license to groom dogs in Wexford?

Most states don't license groomers, but a few do. Colorado, for example, licenses mobile groomers. You'll also need to follow local rules for wastewater and parking. Check with your state and city.

Do I need grooming experience first?

Yes, ideally. Most mobile groomers learn in a school or salon first. Safe handling, nail trims and breed cuts take months to learn well.

Should I buy a van or a trailer?

A trailer costs far less if you already have a truck or SUV that can tow it. A van is easier to park and quicker to set up at each stop, but costs much more.

How many dogs can I groom in a day?

Mobile groomers often do four dogs on a light day and around seven on a busy one, depending on size and coat.

Can I start without a vehicle?

Some groomers start in clients' homes with a folding table and portable dryer. Check that your insurance covers it and that clients have a suitable tub.

Costs and earnings are estimates from the sources below, checked October 2026. Fees and rules change: confirm with the authorities named in this guide. This guide is general information, not legal, tax or financial advice.

Sources