Small business ideas
Canada
New Brunswick
Senior companion care

Care and education Repeat customersFlexible hoursLicense needed

How to start a senior companion care business in New Brunswick

Everything you need: what it costs, what you can make, what New Brunswick asks for, and every step from your first idea to your tenth customer.

Start this business with PressUp

Checked October 2026 In Canadian dollars 12-minute read

The prices and costs in this guide are estimates for Canada: researched US figures converted to Canadian dollars by price levels. Registration fees and taxes are Canada's own.

To startCA$864–1.3kLean to full setup

Per monthCA$4.3k–14kOnce established

Profit margin75–90%After insurance, fuel and card fees

First customer2–6 weeksFrom today

DifficultyKindness matters more than experience

From homeYesOr you go to them

01Is it right for you?

A good fit if you're caring, patient and dependable

Companion care is non-medical help for older adults who want to stay in their own homes: conversation, meals, errands, rides and a friendly check-in. Families often book the same hours every week, and the need is growing as the population ages.

You'll like it if

You're patient, warm and a good listener
You're reliable: families count on you showing up
You have a clean driving record and a car
You'd find helping someone stay at home meaningful

Think twice if

You'd rather not handle sensitive family situations
You can't commit to regular weekly hours
You want to give medical or hands-on care without the right license
Losing clients you've grown close to would be very hard

02What it costs

From CA$864 to start

Start lean with the essentials and upgrade as customers come, or set up fully from day one.

Total to startCA$864

What	Cost
InsuranceFirst year of general and professional liability, plus a bond	CA$600
Background checkA check on yourself that families can see	CA$60
First aid and CPR courseAdult first aid, CPR and AED	CA$80
Registering your businessFree as a sole trader; more to form a company	CA$112
Cards and flyersFor senior centers, churches and doctors' offices	CA$12
Total	CA$864

Once you're running: about CA$70 a month, plus about 10% of what you earn. Insurance and phone every month, plus fuel and card fees for each hour of care.

03What you can make

Work out your own numbers

Move the sliders to match your plans. The chart shows a first year that builds up as word gets around.

Average price per hour CA$35 CA$13CA$100

Hours a week 30 160

Monthly costs CA$70 CA$0CA$280

Typical in New Brunswick: CA$25–CA$50 per hour, 10–40 hours a week once established.

Revenue a month—

Profit a month—

Pays back in—

Your first yearTotal: —

Money inCosts

Side hustleCA$1.5k–2.3k

10–15 hours a week

Full-time, on your ownCA$4.3k–6k

30–40 hours a week with a few regular clients

Small agencyCA$6k–14k

Caregivers you hire, where your state allows

04Step by step

11 steps to your first customers

Each step says what it costs and how long it takes. Most owners get through them in a few weeks.

1
Check your state's rules first
1–2 weeks Free

Some states register or license even one-person companion businesses, and many require background screening. Find out what New Brunswick asks before you take a client.
- Companion versus personal care rules
- Registration or license
- Background screening
2
Check the demand near you
2–3 days Free

See which home care agencies serve your area and what they charge. Many have minimum visit lengths that leave room for a flexible independent companion.
- Search "companion care near me"
- Note agencies and their rates
- Talk to a senior center
3
Choose your name
1 day Free

Pick a warm, trustworthy name. Some states don't allow words like "health" or "nursing" for companion services. Make sure no one in New Brunswick already uses it.
- 3–5 name ideas
- Check your state's naming rules
- Check the domain
Get name ideas for your businessFind a name
4
Register your business in New Brunswick
1 day to 2 weeks CA$112–CA$262

Most owners start as a sole proprietor and register a business name with their province; incorporating costs more and keeps business debts separate.
- Register a business name: CA$112
- Incorporate in New Brunswick: CA$262
5
Get your Business Number (BN)
1–5 days Free

Your business's tax number from Canada Revenue Agency, for taxes and banking.
- Register with Canada Revenue Agency
- Open a business bank account
6
Sort out HST
1–3 days Free

You must register for HST once your sales pass CA$30,000 a year. The rate is 15%.
- Know when to register for GST/HST
- Keep records of income and costs
- Set money aside for income tax
7
Get insured
1–2 days Quotes are free

Insurance protects you if something goes wrong on a job. Get quotes from two or three insurers.
- General liability
- Professional liability
- A fidelity bond
- Business use of your car
8
Get checked and trained
1–2 weeks CA$140

Families are trusting you with someone they love. A background check and a first aid and CPR course are the minimum; dementia awareness training helps too.
- Background check
- First aid, CPR and AED course
- Dementia awareness
9
Set your rates and services
1 day Free

Charge by the hour with a minimum visit, and list clearly what you do and don't do. Regular weekly visits work best for everyone. See the prices below.
- Hourly rate and minimum visit
- What's included
- Weekend and holiday rates
10
Put your business online
1 day Included

Adult children often search for care from far away. A site with your story, services, rates and reviews helps them choose you.
- Website with your services
- A way to book a free visit
- Google Business Profile
Describe your business and PressUp builds your websiteBuild your website
11
Get your first clients
2–6 weeks Up to CA$180

Senior centers, churches, doctors' offices and elder law attorneys all meet families who need help. One trusted client often leads to their friends.
- Senior centers and churches
- Doctors and care managers
- Ask every family for a review
Ask your customers for reviews by email with PressUpSee how

05Licenses in NB

What New Brunswick asks for

Registering, taxes, and what this business needs. Check the details with each authority: rules change.

Register a business name

Includes the required Royal Gazette notice. Renew every five years, for a smaller fee.

Service New Brunswick Corporate RegistryCA$112once

Incorporate in New Brunswick

Filed online. Paper filing costs more.

Service New Brunswick Corporate RegistryCA$262once

Business Number (BN)

Your business's tax number, for banking and taxes.

Canada Revenue AgencyFree

Know the limits of companion care

Hands-on help with bathing, dressing or toileting is personal care and usually needs a higher license than companionship.

Your state or national care regulatorVaries

06Equipment

What to buy first

Buy the "must haves" to start. Add the rest when customers pay for them.

Background checkOn yourself, to show families

CA$35–CA$110Must have

First aid and CPR courseAdult first aid, CPR and AED

CA$80Must have

Business cardsFor senior centers and doctors

CA$12–CA$30Later

07Pricing

3 packages that sell

Simple choices make it easy to say yes. Most customers pick the middle one.

Hourly companion care

CA$35 per hour · Minimum of a few hours

Company and conversation
Light meals and tidying
Errands and appointments

Half-day visit

CA$140 per visit · 4 hours

Lunch together
An outing or errands
A note for the family

Regular weekly care

CA$1,700 per month · Three 4-hour visits a week

The same companion every time
Set days and times
Monthly update for the family

Companion care, per hour in New BrunswickTypical: CA$30–CA$55

Average CA$40

CA$0CA$19CA$40CA$55CA$75

08First customers

How to get your first customers

You don't need an ad budget. These work for new owners almost everywhere.

Google Business Profile

Families search "companion care near me". Reviews from other families matter more than anything.

Free

Senior centers and churches

Offer a free talk or volunteer. People hire someone they've met.

Partnership

Doctors and care managers

Geriatric care managers, discharge planners and elder law attorneys refer families every week.

Partnership

Reviews

Ask families to share how you've helped. Trust is the whole business.

With PressUp Reviews

Regular weekly visits

A set schedule helps your clients feel secure and keeps your income steady.

Repeat income

09Your first 30 days

A month from now, you could be open

Week 1

Set up

Check your state's rules
Register your business
Buy insurance

Week 2

Get ready

Get a background check
Take first aid and CPR
Write your service agreement

Week 3

Go live

Website with your services
Google Business Profile
Visit senior centers

Week 4

First clients

Offer free meet-and-greet visits
Aim for 2 or 3 regular clients
Ask for reviews

10Questions

Common questions

Do I need a license for companion care in New Brunswick?

It depends on your state. Some states register or license even one-person companion businesses, others only license agencies that give hands-on personal care. Check with your state health or social services department before taking clients.

What's the difference between companion care and personal care?

Companion care is company, meals, light housework, errands and rides. Personal care is hands-on help with bathing, dressing or toileting, which usually needs more training and a different license.

Does Medicare pay for companion care?

Usually not. Most families pay privately, and some use long-term care insurance or veterans' benefits. Ask families how they plan to pay at the first visit.

Can I start part-time?

Yes. Many companions start with one or two regular clients a few days a week and grow from referrals.

Costs and earnings are estimates from the sources below, checked October 2026. Fees and rules change: confirm with the authorities named in this guide. This guide is general information, not legal, tax or financial advice.

Sources