Online and digital Home-basedCreativeSide hustle

How to start a print-on-demand store business in Western Australia

Everything you need: what it costs, what you can make, what Western Australia asks for, and every step from your first idea to your tenth customer.

Start this business with PressUp

Checked October 2026 In Australian dollars 12-minute read

The prices and costs in this guide are estimates for Australia: researched US figures converted to Australian dollars by price levels. Registration fees and taxes are Australia's own.

To startA$1.2k–3.3kLean to full setup

Per monthA$1.5k–14kOnce established

Profit margin20–40%After printing, shipping and platform fees

First customer2–12 weeksFrom today

DifficultyEasy to open, harder to stand out

From homeYesOr you go to them

01Is it right for you?

A good fit if you have design ideas and patience to grow a shop

With print-on-demand, you create the designs and run the shop; a print partner makes and ships each item after it sells. There's no stock to buy or store, so you can start small and test ideas cheaply. Most new shops grow slowly, so plan for months, not weeks.

You'll like it if

You have lots of design or slogan ideas
You enjoy testing and tweaking
You want a business with no stock at home
You're happy to grow slowly

Think twice if

You need steady income soon
You don't want to learn about ads and search
You'd rather not deal with customer messages
You want to control printing quality yourself

02What it costs

From A$1,173 to start

Start lean with the essentials and upgrade as customers come, or set up fully from day one.

Total to startA$1,173

What	Cost
LaptopFor designing and running your shop	A$1,000
Product samplesOrder your own products to check quality and take photos	A$120
Design appFree plan to start, or a year of the paid plan	A$0
Registering your businessFree as a sole trader; more to form a company	A$47
Shop setupYour first listings on a marketplace, or three months of your own store	A$6
Insurance, first three monthsGeneral liability with product cover, optional at first	A$0
Total	A$1,173

Once you're running: about A$70 a month, plus about 65% of what you earn. A store plan and design app each month, plus printing, shipping and marketplace or payment fees on every order.

03What you can make

Work out your own numbers

Move the sliders to match your plans. The chart shows a first year that builds up as word gets around.

Average price per order A$35 A$15A$140

Orders a week 10 1300

Monthly costs A$70 A$0A$280

Typical in Western Australia: A$30–A$70 per order, 2–40 orders a week once established.

Revenue a month—

Profit a month—

Pays back in—

Your first yearTotal: —

Money inCosts

First six monthsA$0–140

Finding a niche and testing designs

Growing shopA$1.5k–4.3k

6–18 months, with designs that sell

Established shopA$4.3k–14k

Steady sellers, ads and repeat buyers

04Step by step

11 steps to your first customers

Each step says what it costs and how long it takes. Most owners get through them in a few weeks.

1
Find your niche
1 week Free

Shops that serve one group, such as nurses, dog lovers or a hometown, sell better than shops for everyone. Look at what that group already buys.
- One group of buyers
- Search what sells for them
- 20 design ideas
2
Choose your name
1 day Free

Pick a shop name that fits your niche. Make sure no one in Western Australia has it, and check the domain.
- 3–5 name ideas
- Check no one else uses it
- Check the domain
Get name ideas for your businessFind a name
3
Register your business in Western Australia
1 day to 2 weeks A$47–A$636

Register a business name if you trade under one other than your own; a company with ASIC costs more and keeps business debts separate.
- Register your business name: A$47
- Register a company: A$636
4
Get your Australian Business Number (ABN)
1–5 days Free

Your business's tax number from Australian Business Register, for taxes and banking.
- Register with Australian Business Register
- Open a business bank account
5
Sort out GST
1–3 days Free

You must register for GST once your sales pass A$75,000 a year. The rate is 10%.
- Know when to register for GST
- Keep records of income and costs
- Set money aside for income tax
6
Get insured
1–2 days Quotes are free

Insurance protects you if something goes wrong on a job. Get quotes from two or three insurers.
- General liability, including product liability
- Business owner's policy, as you grow
7
Make your first designs
1–2 weeks Up to A$210

Start with 10 to 20 designs. Use only your own artwork, fonts you're licensed to use, and words no one else owns.
- 10–20 original designs
- Check trademarks before you print
- Mockups for every product
8
Order samples
1–2 weeks A$120–360

See and feel what your customers will get, and take your own photos.
- Your best 5 designs
- Check print and fit
- Real photos for listings
9
Open your shop
2–3 days A$6–170

Start on a marketplace where buyers already search, or on your own store, and connect your print partner.
- Connect your print partner
- Write clear titles and tags
- Set prices that cover all fees
10
Put your brand online
1 day Included

A site of your own lets you build a brand and an email list, instead of relying only on a marketplace.
- Website with your collections
- Email sign-up
- Links to your shop
Describe your business and PressUp builds your websiteBuild your website
11
Get your first orders
2–12 weeks Free

Share your designs where your niche spends time, and ask early buyers for reviews and photos.
- Post in your niche's groups
- Short videos of your products
- Ask buyers for reviews
Ask your customers for reviews by email with PressUpSee how

05Licenses in WA

What Western Australia asks for

Registering, taxes, and what this business needs. Check the details with each authority: rules change.

Register your business name

Not needed if you trade under your own first name and surname. Registering for three years costs less per year.

ASICA$47a year

Register a company

For a proprietary company with share capital. A company also pays a yearly review fee.

ASICA$636once

Australian Business Number (ABN)

Your business's tax number, for banking and taxes.

Australian Business RegisterFree

06Equipment

What to buy first

Buy the "must haves" to start. Add the rest when customers pay for them.

LaptopEveryday model is enough

A$1,000–A$1,750Must have

Design app, a yearFree plan, or paid for more tools

A$0–A$210Must have

Product samples5 to 15 of your own products

A$120–A$360Must have

Your own store, a yearOptional: marketplaces have no monthly plan

A$0–A$670Later

Print partner premium plan, a yearLower product costs once you sell steadily

A$0–A$430Later

07Pricing

3 packages that sell

Simple choices make it easy to say yes. Most customers pick the middle one.

Mug

A$30 per item · Printed and shipped to order

Printed to order
Your design, both sides
Gift-ready

T-shirt

A$35 per item · Printed and shipped to order

Printed to order
Unisex sizes
Your best seller

Hoodie

A$70 per item · Printed and shipped to order

Printed to order
Higher price, same work
Great for cold-weather seasons

Print-on-demand T-shirt prices in Western AustraliaTypical: A$30–A$50

Average A$35

A$0A$16A$35A$50A$65

08First customers

How to get your first customers

You don't need an ad budget. These work for new owners almost everywhere.

Search-friendly listings

Clear titles and tags that match what buyers type bring free traffic from marketplaces.

Free

Your niche's communities

Groups, forums and pages where your buyers already gather are your best audience.

Free

Short videos

Show your products worn and used in real life, and post often.

Free

Email list

Collect buyers' emails and tell them about new designs and seasonal drops.

Repeat income

Reviews and photos

Ask every buyer for a review: new shoppers trust other buyers' photos.

With PressUp Reviews

09Your first 30 days

A month from now, you could be open

Week 1

Set up

Choose your niche
Choose your name
Register your business

Week 2

Create

Make 10–20 designs
Check trademarks
Order samples

Week 3

Go live

Open your shop
Connect your print partner
Launch your website

Week 4

First orders

Share in your niche's groups
Post short videos
Ask for reviews

10Questions

Common questions

Do I need a license to sell print-on-demand products in Western Australia?

Usually there's no special license. You'll register your business and handle your taxes, including sales tax where it applies. Only print designs you own or have the rights to.

How much can I make?

Most new shops earn little in their first months. Shops that find designs that sell can grow over a year or more. Your profit per item is usually small, so volume matters.

Do I need to hold stock?

No. Your print partner makes and ships each item after it's ordered, so you don't buy stock up front. Samples of your own products are still worth ordering.

Marketplace or my own store?

A marketplace brings buyers who are already searching, but takes fees on each sale. Your own store costs a monthly plan and needs you to bring the traffic, but you own the customer. Many sellers do both.

Can I use phrases or characters I see online?

Only if you have the rights. Brand names, team logos, characters and song lyrics belong to their owners. Ask before you use anything you didn't create.

Costs and earnings are estimates from the sources below, checked October 2026. Fees and rules change: confirm with the authorities named in this guide. This guide is general information, not legal, tax or financial advice.

Sources